Transformative coaching is a specific form of coaching that encourages critical reflection of how someone sees themselves, other people, their situation and the world at large.
It seeks to evoke greater insight by the client of their mental map, or paradigm, that is a core part of the challenge they bring to coaching.
Coaching has been loosely divided into three main types, each with their own change-focus.
Behavioural (Performance based) Coaching
Developmental Coaching
Transformative Coaching
For more information check out "What Is Transformative Coaching?" - Animas Coaching